FOUNDER'S NOTE

I’ve spent my life negotiating how to belong, moving through cultures, roles, beliefs, and my own femininity to fit in. I carried shame. Addiction, silence, and survival shaped me, but so did healing. By facing what I once buried, I uncovered a strength rooted in something deeper: spirituality, creativity, and truth.

My journey inspired me to create purpose by transforming my experiences, passions, and talents into meaning.

BLACK SHEEP is my truth, a movement and mindset where pain isn't polished away but shaped into something unmistakable. What once felt like a flaw is now a mark of power, beauty, and integrity.

This is sanctuary. Inspiring courage, and found moments to express yourself boldly, creatively, and always on your own terms.

JADE GRIFFIN

OUR CORE

BLACK SHEEP COLLECTIVE is a global platform for experimental co-exploration, where identity, belonging, and creative resilience come alive. Each year, we co-curate new narratives shaped by cultural tastemakers and visionary artists who channel truth through their craft.

At BLACK SHEEP, we celebrate creative freedom through our — Rituals — a range of self-discovery workshops and products designed unconventionally to awaken the soul. Rooted in imagination and instinct, the experiences help you uncover insights to carry into your everyday life.

And at the heart of this, our jewellery collections anchor your journey in style, a reflection of your unmistakable truth.

MANIFESTO

"Woke up, looked in the mirror and decided that I’m cool with the person looking back. That’s enough to make the day mine."